Friday, September 26, 2008

You know what else is a PC?

And enter Matt Lavery's favorite joke. Which is always funny, but you have to know him to know what I'm talking about. So anyway ...

PC really hit back hard against Mac with a new ad campaign I think debuted tonight. I caught it while watching the season premier of "The Office." I'm glad they waited a good few years before responding to those "I'm a Mac, and I'm a PC" ads though. That's the gentlemanly way to conduct the ol' advertising fisticuffs — wait 'till the iron's good and cold, then hurl it as hard as you can.

Had PC responded with this as 5-second spots instead — especially the "and I have a beard" guy — that maybe eventually all got put together for long ads, that would have been much more effective. Or just leave them as 5-second spots. More abstract, funnier, and the short length would have been more non-traditional and against the PC stereotype without actually stating that's what they were going for.

Also, Deepak Chopra. Completely full of shit, or just mostly?

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